What Is SEO

What Is SEO ?

what is seoThe phrase Search Engine Optimization (SEO) is something of a misnomer since it is not the search engine that is being optimized. The expression describes the entire technique of designing and modifying a website so as to achieve higher rankings in the search engines results pages (SERPS). It is a method of improving the visibility of a webpage or website in a search engine’s search results. When a website has higher rankings in the search engine, it will be able to receive more visitors.
As an internet marketing mechanism, SEO takes much consideration on the working of search engines, what visitors search for, and the exact search keywords. When a website is optimized, it will have several advantages. Optimizing a website may entail editing its HTML, content and associated coding in order to improve their relevance to particular keywords. In addition, when a website or a webpage is optimized, barriers to indexing activities will be eliminated.

Simply put, When the phrase what is SEO is mentioned, the question should be understood as a technique of improving the volume and quality of web traffic that comes to an online site – the website. It involves the employment of various techniques (SEO techniques) that will help a web to attain higher rankings. To put these explanations into context, take into consideration your internet search habits. When you are looking for information, the first instinct that comes into your mind is to use a search engine simply because of the following reasons:

They are fast and easy way to get the information.

That is where search engine optimization will set in. When a website is optimized, It will have higher chances of being ranked high by major search engines. This will translate to larger volumes of qualified visitors (traffic). Search engine optimization has the ability to level the area of operation of every business regardless of whether the business is already established or still growing. If SEO functions are executed as expected, the website will definitely gain instant credibility with the traffic that the website owner intends to reach.

How to approach SEO

It is important to understand that SEO is a subset of internet marketing. It should fit in the marketing plan of every internet marketer. It is not a “set- it -and- forget” term. It is actually an iteractive process. It involves doing what you are capable of, measuring the results, and then improving on those results. SEO can be categorized into the following:

  • Keyword search
  • Development of a search engine friendly site
  • Analytics and testing
  • link building

What is SEO? Can you do SEO for yourself?

The term SEO is complex. However, this does not mean only specific individuals can apply it. In fact, most individuals can easily understand its basics. You should bear in mind that even the simplest knowledge of SEO is enough to make a difference. What fascinates most people is that a good SEO tutorial can even be found free. Depending on your commitment and willingness to learn, you can easily navigate through this topic. However, if you think you can’t, there are plenty of experts who are willing to offer their services at affordable rates.

Still thinking what is seo ? Check out my Empower Blog for a FREE SEO Tutorial

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