Statistics shows that almost a majority of Internet users have social media accounts. Using social media approach in SEO marketing became a vital factor to consider if you want to make your brand, product, services and website become more popular in the online community. The combination of these two approaches can make a significant difference in your marketing efforts.
Use these 5 social media marketing and SEO approach in order to boost you productivity and success in online marketing.
1. Define your purpose
Before you embark on doing online marketing, it is essential to define your objectives. Search engine optimization is really effective if you understand what your targets are. It is able to deliver more accurate results if you have well-defined goals to achieve. Using various search engine optimization strategies promote direct marketing but social medial in itself does not. However, you use social media information in order to help influence your SEO approach in marketing and you can use the platform as a good source of obtaining relevant information about your target market. Understanding your goals will help you to direct your social media search on people and employ the appropriate SEO tactics for direct marketing in order to address their needs and preferences.
2. Link development approach
A traditional approach in SEO would be building links. Social media has a significant contribution to link building approach in SEO. The search engine now recognizes websites with more organic links to it and the social media offers the widest opportunity to create natural links on your site in order to work your way up to a higher page rank in the search engine. Writing high quality articles that will make the social media users find worth sharing is a simple effective way to boost your SEO tactics in link building and development. It is thus essential to keep relevancy and authority in mind when promoting your brand to make it shareable among the Internet users.
3. Going viral
Search engine optimization has the objective of making your website content become more popular and visible in the Internet community. As you work your way to improve your chances of landing the higher page rank in the search engine, the social media community could give your efforts to make your content go viral. As you work in establishing relevancy and authority in your content, your marketing efforts will be optimized when people in the social media community take notice of your products or brand and compels them to share your site or talk about your products and services to their friends. Words can easily spread like a virus in the social media community, which is good for your SEO marketing approach.
4. Capitalize on content and interaction
In order to enjoy the benefits of social media, you should work on making your content an authority about a particular niche and provide your readers the opportunity to interact with it. SEO strategy now includes the use of social media signals like the share buttons, like buttons or pinning your content images. Using Google + offers you a more convenient tool to use the powerful combination of social media marketing and SEO approach. Make sure to provide comment forms on your articles too in order to give your readers the opportunity to be engaged in an active discussion about your content and find it relevant to share with others.
5. Flexibility and creativity
It is important to realize how powerful the social media can be in helping you promote a more successful SEO approach in internet marketing. One of its best attributes is the various mediums available for social sharing. You can use videos, tweets, images, social media share buttons, and RSS feeds to promote your products. Try to be creative and flexible by integrating all these potential social media tools to optimize your SEO strategy to cover a wider audience and to produce a massive result for your SEO social media marketing tactics.