David Ogilvy – The Father Of Advertising!
David Ogilvy was an advertising executive who was widely hailed as “The Father of Advertising”.
In 1962, Time called him “the most sought-after wizard in today’s advertising industry”. David Ogilvy is a legend amongst copywriters, many say he was the greatest of all. He had an unrivaled ability to persuade even the most robust and challenging of CEO’s, Diplomats and even Presidential aides.
Copywriting is probably up there at the top with traffic when it comes to advertising, without it you will not make sales, without traffic your prospects will not find you, so I class them in equal measures!
Here are some Ogilvy top copywriting tips courtesy of my friends at Qualaroo: